MIT Communicators Toolkit

MIT resources

• MIT Connect
  Discover and connect with MIT through all your social media platforms.
• MIT Connect blog
  Learn about best practices and tips to manage your social media
• MIT social media guidelines
  Guidance on how to appropriately and effectively use social media to promote MIT activities, groups and initiatives
• MIT Wiki Service
  An MIT certificate is required to access these pages

Industry chatter

• CASE Social Media
  Best practices in higher education
• Chris Brogan
  Ideas about and trends in social media
• Impressions Through Media
  Social media and conversational marketing
• Intermedia
  Thoughts on the integration of media in higher education 
• Mashable
  Online guide to social media; includes step-by-step guides to using popular websites, reviews of mobile applications and tips for marketing your business
• Pew Internet
  Commentary and presentations on social networking
• Social Media Examiner
  Articles and videos on how to use the best social media tools
• Social Media Explorer
  Platform for insights, opinion and learning on social media marketing, online communications and community building
• Social Media Today
  Social media and web 2.0
• Twitter Tools and Resources
  Tools and tutorials about using Twitter

Professional development

At MIT

• How To’s on Email Marketing and Social Media: MIT Communications Workshop
  Presentations by MIT staff in October 2009; videos and presentation files available
• lynda.com
  Access more than 900 online courses taught by industry experts. MIT authentication is required to access the site.
• Social Media: MIT Communications Workshop
  Presentations by MIT staff in October 2009; videos and presentation files available
• Social Media on a Shoestring
  Presentation by Stephanie Hatch, MIT's social media and email marketing specialist, in February 2012; presentation files available
• Social Media Strategy
  Presentation by Stephanie Hatch, MIT's social media and email marketing specialist, in September 2012; presentation files available

Outside MIT

• Facebook for Business Marketing Hub
  Learn how to use Facebook to better market your business
• LinkedIn for Business Marketing Hub
  Tips for how to use LinkedIn for business and marketing
• Social Media Marketing Hub
  Learn how to use social media as a tool to help achieve your business and marketing goals
• Twitter Marketing Hub
  Learn about Twitter and how to take advantage of its offerings